How much marketing is too much?

If you’re an A-lister with a massive advertising budget, you can get your marketing message out to any audience you like.  Targeted advertising online or on social media makes it easier to bombard your target audience with adverts, post and videos. Visit a web page and you can find the product you viewed following you […]

Why you need to track your results

I know that the idea of tracking and analytics is enough to make you want to run and hide.  If you’re not technologically minded, the idea of installing tracking and pixels seems like a complete nightmare.  However, it is worth it. Knowing your numbers is absolutely vital if you want your business to go anywhere.  […]

Who do you have on your team?

Let’s face it, running a business can be lonely sometimes. If you work alone you can start to feel isolated. Even if you have people working for you, it’s tough when the decision making is all on your shoulders. It’s at times like this that it’s important to take a breath, look around and remind […]