How you can diversify your content

I know what you’re thinking. Diversify my content? How many pairs of hands does this woman think I have? I know, you’re already up to your eyeballs and when you’re not it feels as if your business will never come to anything. However, if you want to diversify your content it could be easier than […]

Why I love going to face to face events

Online networking is a wonderful thing. I’ve met some wonderful people through Facebook groups that I would never have bumped into in real life. When you run a business the loneliness is often the toughest thing. That can be true whether you work alone, like me, or even if you’re the boss. Social media can […]

Could blogging be bad for business?

OK, I hate to say it, but here goes. Blogging isn’t for everyone. There are all sorts of reasons why starting a blog might not be the best thing for your business. Perhaps you just don’t have the time or the skill. Maybe you don’t know what to write. It’s entirely possible that the people […]

Customer service: are you telling a good story?

We’ve all seen those memes. The ones about people clamouring to buy Kim Kardashian’s new perfume or queueing for days for the new iPhone, but they won’t support a friend’s business. The truth is, as small business owners we’ve got a bit of a mountain to climb. Our friends and family might not need our […]

Why you need to share your business story

You might think that storytelling has no place in business. In fact, sharing your story is one of the key ways that you can communicate with your customers. A story isn’t just something fictional, a bedtime story for the kids. It’s a way of letting people know that you understand them. Let me show you […]