Why I love going to face to face events

Online networking is a wonderful thing. I’ve met some wonderful people through Facebook groups that I would never have bumped into in real life. When you run a business the loneliness is often the toughest thing. That can be true whether you work alone, like me, or even if you’re the boss. Social media can […]

Could blogging be bad for business?

OK, I hate to say it, but here goes. Blogging isn’t for everyone. There are all sorts of reasons why starting a blog might not be the best thing for your business. Perhaps you just don’t have the time or the skill. Maybe you don’t know what to write. It’s entirely possible that the people […]

Customer service: are you telling a good story?

We’ve all seen those memes. The ones about people clamouring to buy Kim Kardashian’s new perfume or queueing for days for the new iPhone, but they won’t support a friend’s business. The truth is, as small business owners we’ve got a bit of a mountain to climb. Our friends and family might not need our […]

Why you need to share your business story

You might think that storytelling has no place in business. In fact, sharing your story is one of the key ways that you can communicate with your customers. A story isn’t just something fictional, a bedtime story for the kids. It’s a way of letting people know that you understand them. Let me show you […]

Why you need a CTA in every blog post

One of the benefits of a blog post is that your audience can read it and walk away, obligation free. Of course, from your point of view that’s also one of the downsides. By writing a blog you offer useful information that demonstrates your expertise. Your regular readers get to know you, like what you’re […]

How you can find exciting topics for your blog

When you start a blog and want to come up with topics, there’s one very important thing to keep at the front of your mind. Your customer. Whatever you write about, ask yourself – “will my customers care about this?” If they won’t, don’t write about it. Knowing your customer should be one of the […]