Is your blog too serious?

Does your blog need to smile more? When you first write a blog for your business it can be hard to get the tone right. Too serious and your potential customers will stop reading (unless it’s so dry you’ve actually caused them to nod off mid-sentence). On the other hand, if it’s completely off the […]

How you can create a successful small business blog

It’s one thing to know that you want to create a blog as part of your marketing strategy. It’s quite another to actually do it. Maybe you’re feeling a bit daunted at the thought of starting a blog or have created one that’s fizzled out. If you’re reading this wondering why you’d want to blog […]

When not to blog for your business

Don’t give yourself a blogging headache I know, I know. I’ve been urging you on to write a blog for your business since the last decade (feels weird to be able to say that) and now I’m telling you not to?! Well, no. Mostly, a blog is still a really good idea for most businesses. […]

You can find the time to blog (honest!)

OK, I know that’s a sweeping generalisation. There will be plenty of you who really can’t find the time. If adding another thing into your week means giving up sleep or spending time with anyone you care about, don’t do it. Maybe you don’t even want to blog, and that’s fine. That’s what I’m here […]

How you can write a blog stress free

The look on your face when blogging gets easier… I’m going to hazard a wild guess that since you’ve clicked on a link about stress free blogging, you find blogging stressful. Is that a fair assumption? The source of your stress could be the idea of getting your blog started in the first place. It […]

How you can get started blogging

If you run a small business it’s likely you’ll have been bombarded with marketing advice from various sources (including me). It would be completely incredible if blogging hadn’t featured somewhere. Blogging isn’t the only way to market your business but it’s a good one. There aren’t many businesses that a marketing blog wouldn’t suit. (There […]

Is your marketing plan ready to go for the New Year?

When you’re a small business owner the fact that you make your own marketing plan can be both a blessing and a curse. It’s always a good idea to give a new marketing plan a few months to bed in before you look back and assess whether it’s working. When you’re the one looking at […]

Christmas blog: Can you write one when your business has nothing to do with Christmas?

Firstly, an apology. I know that now we’re past Halloween the floodgates have opened and your social media feeds are full of Christmas. I can’t be helping with my Christmas blog posts and festive marketing tips either. To be perfectly honest, I should be talking to you about Easter marketing by now. I’ve spoken to […]

5 Christmas blog post ideas for businesses that create the perfect day

There are lots of fantastic businesses selling perfect Christmas gifts, but what about the rest of you? What if your business helps your customers to create the perfect Christmas? There are a whole range of businesses that offer everything from Christmas essentials to the finishing touches. Food, drink and Christmas decorations are obvious examples but […]

5 blog post ideas to help you sell more Christmas gifts

If you run a business that sells perfect Christmas gifts, this is probably peak season for you. I’ve already started my Christmas shopping and I’ve got a list of local businesses that I’ll be buying from in the coming month. I know that you’re already doing loads of marketing to show people what you have […]