Feeling the fear (and running with it)

I haven’t always been a runner. My teenage self would not recognise the adult who opened the curtains one wintery morning and exclaimed “it’s snowed, let’s go running!” However, when I contemplate my freelance career I realise that building my business involves going through some of the same stages that I went through to become […]

What does your brand sound like?

Are you a person or a brand? Don’t worry, I’m not suggesting that you’re having some kind of identity crisis. It’s just that when you’re either a sole trader or the figurehead for a small business, it can be hard to think of yourself in terms of a brand identity when the qualities that you […]