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What does your brand sound like?

Are you a person or a brand? Don’t worry, I’m not suggesting that you’re having some kind of identity crisis. It’s just that when you’re either a sole trader or the figurehead for a small business, it can be hard to think of yourself in terms of a brand identity when the qualities that you bring to the role are personal ones. It’s certainly been a tricky one for me to navigate since I stopped being a representative of a national law firm and started advertising writing services on my own behalf.

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