When I ask people what they struggle with when it comes to producing content for their business, I usually get one of two answers. Some people have ideas but when they put them down on paper it just sounds wrong. There is a solution to that, but that’s for another blog.
Far and away the most common problem is that people don’t know what to write about. They like the idea of writing a blog but don’t know where to start when it comes to topics.
There are loads of strategies available for coming up with blog post topics. I’ll probably write about them all at some point but for now I’m going to share my favourite. Write about what you love.
There’s a part of me that really looks forward to the school holidays, especially in the summer. My eldest son is still quite little so is usually exhausted by the end of term. During term time I’m constantly rushing them out of the house or shouting because their shoes have mysteriously vanished. During the school holidays we can do pretty much what we like.
Of course, it’s never quite that simple. We all need to make a living and every business needs a bit of attention over the summer months. How do we balance family and work so that the school holidays don’t spell disaster?
Going on holiday is generally a good idea. If you aren’t convinced by that have a read of my last blog – hopefully it will change your mind. When you have a family going away, or at least having a few days off, is practically compulsory.
Of course, knowing that you’re going to take a break is one thing. Making the time to take a break is quite another. That pre-holiday cramming period is all too familiar to many of us.
How will you make it work? How can you take a break without spending your whole holiday worrying about what’s happening to your business?
Have you organised your holiday yet? The kids are about to finish school and the weather is, well, British. You might be reading this in the midst of a heatwave or longing to fly off to avoid the rain.
Taking time off when you run your own business, or even if you have a key role in someone else’s, can feel difficult. When I was still practicing law we used to get emails reminding us to use our holiday. I didn’t usually need reminding but plenty of my colleagues did.
I understand the feeling of not wanting to take time away from your business. If you offer a service that exchanges time for money, a week away can put quite a dent in your monthly income.
If you’re contemplating staying behind your desk this summer, don’t. There are some very good reasons for taking a break.