Customer personas: you need to get to the details

Customer personasIf you’ve never heard of customer personas before, don’t panic. It’s basically a fancy way of saying ‘who do you want as your customer?’  I’ve talked about the importance of getting to know your customers before, but this time we need to get down to the nitty gritty.  You need to get as much detail as you can into your customer personas or they just won’t get you the results you want.

Let’s get started…

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