Whether you’re running a small bed and breakfast or a multi-million pound resort, people have to want to be where you are if you’re going to succeed. That can create a whole host of different challenges. You might be competing with hundreds of other hotels in the middle of a popular city, or trying to attract visitors to a place they’ve never heard of. Marketing your destination effectively shouldn’t just be down to the local tourist board. Everyone has a role to play.
Here’s why you need an effective marketing plan and how to go about building it.