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Marketing your destination: how you can create a new plan

Marketing your destinationWhether you’re running a small bed and breakfast or a multi-million pound resort, people have to want to be where you are if you’re going to succeed.  That can create a whole host of different challenges.  You might be competing with hundreds of other hotels in the middle of a popular city, or trying to attract visitors to a place they’ve never heard of.  Marketing your destination effectively shouldn’t just be down to the local tourist board.  Everyone has a role to play.

Here’s why you need an effective marketing plan and how to go about building it.

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