If you’ve been reading about marketing for any length of time you’ve probably come across the concept of know like and trust. If you haven’t, here’s your introduction.
Who do you trust? Hopefully you’ve got at least a few friends and family members that you can rely on. But who else? What about big business?
Now you might be thinking, “hang on, I don’t trust those big corporations”. And yet we all behave in a way that shows we do. We buy our clothes from high street chains, get our electricity from one of the big five suppliers and eat in McDonalds. People queue for hours to be the first to get the new iPhone. There was uproar about the way our Facebook data has been used but most of us are still on the platform.