Sometimes it can feel as if marketing is one big front. You set out your stall to persuade people to do business with you. The idea of showing them behind the scenes seems completely counterintuitive. There’s no way you could show people the cogs working, is there?
I’m not saying that your marketing has to be a warts and all account of your business. For one thing, it would get repetitive. My days are mostly spent sat behind a keyboard, even if the work I’m doing varies. Some days are frustrating, long or just plain boring. However, giving your customers a glimpse behind the scenes could be a powerful communication tool.