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Your tribe: how you can talk to a niche audience

Talking niche audience tribeThe term ‘tribe’ has become a bit of a business buzzword recently. I’m still trying to work out whether I like it or not, but I know that a lot of you do so I’ll go with it. For me, the word tribe describes a niche audience, people who will come to you because they know you offer what they need.

On reflection I think I prefer talking about ‘my people’. I’ve been part of a fantastic group coaching programme recently and I’ve found myself describing the coach and the other members as my people quite a lot.

Anyway, none of us are here to get into a debate about semantics just now. Whatever you call them, your tribe, people, gang, or fans are all people who like you. Who those people are will depend on your business but the way you speak to them is incredibly important.

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