There are some hotels whose names will be recognised wherever you go in the world. You could be in New York or on an island somewhere in the Pacific and people will have heard of the Ritz, The Dorchester or Claridges. You might think that your regional hotel will never be able to reach those heights, but there’s no reason why you shouldn’t try and bring a little fame your way.
The question is, how do you do it? Start forging some partnerships…