Did my last blog (catch up here if you haven’t read it) sell you on the idea of building your business in a specific niche? If it did, you might have some ideas already about the sort of audience you want to target. If, on the other hand, you’ve no idea what niche you’re aiming for, you’re in the right place.
A quick recap
If you’re taking a TL; DR attitude to my last blog, here’s the short version. Choosing a niche for your business can help you to focus your marketing on a specific set of customers so that they feel you understand them. You can become known as a specialist in your area and get lots of referrals and word of mouth recommendations.
So, what niche are you going to choose?