Are you a business owner or a writer? It’s completely possible to be both, especially if you have a writing or marketing based business. However for most people it’s one or the other. If you went into business to make a product or offer a service that’s nothing to do with writing, the idea of a workshop that focuses on writing blogs could seem like a complete nightmare. A room full of people picking your writing to bits? No thanks! Of course, there are services and workshops that are designed to provide critiques. They’re mostly for writers. Here’s why my workshops don’t.
My workshops aren’t for writers
There are lots of workshops out there that are designed for writers. They’re for people who want to write for a living or get published. Go along to one of those and there’s a general assumption that you’re already quite good at writing but you want to get better.
Mine aren’t like that. I work with business owners who may never have written a blog or a piece of marketing content in their lives. My workshops are designed to get you writing something so you can improve it over time. Progress over perfection.
Your writing is your own
Well *duh* (slaps own forehead for such stupidity). Of course. Everyone’s writing is their own. Professional writers use lots of different copywriting techniques, but you’re probably not interested in them. If you were, you’d be writing for a living already. When you create your own blog it’s your voice and your audience that matters. If you work with a professional writer we’ll get to know you and your business first then apply our own techniques to producing content for you.
The beauty of writing your own blog is that it lets your customers hear your voice. It might need some tweaks to make it more effective but a group workshop probably isn’t the place for that. Even if all the other people in the room are in the same industry as you, they won’t have exactly the same message or audience. What you need to communicate is unique to you.
The follow up
My workshops are designed to let you create a plan for your first blog. You leave with a framework then write your blog later. That’s the time for feedback. Everyone who comes to my workshops can send me their finished blog and I’ll provide some feedback then.
The main reason I do this is because everyone who comes to my workshops arrives with a blank page. Workshops that are designed to critique writing will usually ask you to come along with something you’ve already written. Either that or it’s a weekend retreat where you can create something new and get feedback on the following day. I’m only asking for half a day out of your life so I’ll email you some notes afterwards instead.
Would you like to come to a workshop that gets you writing a business blog without picking your work to bits? You can find out more about my upcoming workshops by completing the form below to sign up to my mailing list.