Let’s face it, networking can be pretty daunting. I know people who’ve built successful businesses without ever going to a networking event. But mostly, if you want to establish a wide network of useful business contacts you’ve got to get out there at some point.
I was very newly self-employed when I went to my first expo. I decided that I had to be brave and go and network with (hopefully) like-minded people.
I found myself walking into a room that resembled an aircraft hangar. It was massive. I confess, I almost ran. Then I remembered that I had a pocket full of new and shiny business cards that weren’t going to help me unless I gave some out.