How you can boost your last minute Christmas sales

When it comes to Christmas shopping there are three kinds of people.  The ones who have it all done and wrapped up by October, the ones who leave it until Christmas Eve and the rest of us, who are somewhere in between.

If your business sells anything that could be given as a Christmas gift, this is going to be your busiest time of year.  Hopefully the marketing you’ve done throughout the year will have paid dividends, but what else can you do?

Answer: target the last minute shoppers.  They’ll be looking to make a quick decision and you can capitalise on that.  But how do you do it without sounding desperate?  Here’s how.

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