You probably already know that email marketing is the most effective way of connecting with your customers. That said, you don’t want to be a spammer (trust me, you really don’t). So, how do you persuade people to sign up to receive your pearls of wisdom directly into their inbox?
Answer: offer some bait. That sounds awful, but it isn’t. An opt-in, or lead magnet, offers your potential customers something that they’ll find useful in exchange for their email address. There’s no obligation for them to buy, they can just get your freebie and walk away if they want to. Hopefully they won’t.