When I first started my business I read everything I could get my hands on that could teach me the new skills I would need to reach potential customers. I’m still reading, but over time I’ve worked out where my time is best spent. Even though I write marketing content I’m constantly learning about marketing strategy and if there’s one lesson that I hear time and time again it’s this:
KNOW YOUR CUSTOMER!
Even if you think your product or service could be for anyone, it couldn’t.