Posted on

People power: knowing your ideal customer will bring your marketing to life

When I first started my business I read everything I could get my hands on that could teach me the new skills I would need to reach potential customers.  I’m still reading, but over time I’ve worked out where my time is best spent.  Even though I write marketing content I’m constantly learning about marketing strategy and if there’s one lesson that I hear time and time again it’s this:


Even if you think your product or service could be for anyone, it couldn’t.

Read more