If you’ve been keeping up with the business news recently, it’s all looking a bit depressing for the British high street. Woolworths are long gone, Poundworld are in receivership and sales are dropping almost everywhere. You may wonder what this has to do with trending topics. Well, whilst economic factors will always play a big part in people’s shopping habits, so do trends.
It could be easy to feel gloomy when you’re a small business watching giants struggle. The good news is that you have an advantage. You can spot what’s trending in your industry and set to work. You might invest a bit of time in a failed experiment but at least you can try and test it quickly and at relatively low cost. In the current climate the companies that are most likely to survive are the ones that innovate.