There’s a lot to think about when you start a business. However you decide to organise things there’s one thing you can’t escape. You won’t make money if you don’t find your customers. There’s a never ending stream of advice on ways to market your business and you can try as much or as little as you want. However, the simple fact is that you need to tell people you exist or they won’t know.
Now, if you were paying attention you’ll have noticed that I said ‘your customers’. Not just ‘customers’. Whilst it’s true that you can sell to anyone you like, that doesn’t mean you should market to all of them. In a nutshell, marketing that tries to target everyone is bland and boring. In other words, the last thing you want for your business.
But finding your customers is about more than just marketing. It has massive benefits for your business and mental health too.