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Ask your audience: what do your customers need?

Ask your audienceHenry Ford once said that he’d never have invented the car if he’d asked people what they wanted. Quite simply because they’d have asked for a faster horse.  I’m not sure that’s strictly true. Whilst people are perfectly capable of being daft at times, I imagine that most people knew they couldn’t force their horses to go any faster. They’re more likely to have asked to get from place to place more quickly without needing to go on trains that were probably quite smelly.  If you ask your audience what they want they might surprise you.

You might be beavering away quite happily creating products and services that you think people will like. They might sell moderately well, but what if you could create something that really took off? Asking for opinions from your audience could help you to do just that.

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