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Your brilliant new product: how to get your customers excited

Your brilliant new product_ how to get your customers excited

I know you love your product.  The things you make and the innovative solutions you come up with are truly remarkable.  I’d worry if that weren’t the case; if you don’t think your output is amazing, why should anyone else?

The thing is, that’s just the problem.  The product features that get you excited and that you want to tell the world about aren’t the same ones that are going to interest your customers, at least not in the way that they interest you.  Your audience don’t care about how clever you are.  They just want you to tell them how the things you make are going to improve their lives.

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