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You can boost your business with an amazing lead magnet

What’s a lead magnet?  I hear you cry.  You might not have heard it called that, but it’s basically a freebie.  Whenever you see an advert saying something like ‘download this free guide’ or ‘click here for your free sample’, the free thing is a lead magnet.

It’s something that a business offers to potential customers in exchange for their email address.  As we all (hopefully) know by now, email marketing is a powerful thing.  Offering your customers something they want for free is a great way to get them onto your list.

The ability to create a great lead magnet mainly depends on two things; knowing your potential customers and offering them something they need.

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