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Complaints: how to transform your customers from grumpy to delighted

When I was a solicitor, I’d often be called upon to speak before a judge. Sometimes it would be a pleasant chat where everything was agreed. It could also be a battle of wills where I’d try to persuade them to give me what I wanted whilst remaining civil to my opponent. That could be a challenge if my opponent was being an obnoxious swine.

Sometimes you knew what to expect. We used to have a list of other solicitors who made a habit of being unnecessarily difficult pinned up in the office. Occasionally both sides would be in complete agreement and we’d be derailed by an irate judge demanding to know why we’d come up with something so stupid.

Dealing with customer complaints can be similarly challenging.

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