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Do you love chocolate? Here’s what confectionary taught me about branding

It seemed as if the Christmas decorations had barely been taken down before the Easter eggs appeared in the shops. It will, finally, be Easter this weekend and we can celebrate this Christian festival by consuming vast quantities of chocolate and worshipping a giant rabbit. Or something.

I find that my daily life brings me into regular contact with cheaper, mass marketed brands, particularly those designed to appeal to children.


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