I know what you’re thinking. I’ve finally lost it. Marketing for city or country, what on earth am I talking about?
There is a world of difference in how you market different types of holiday to different people. If you’re sending your customers to a sunny beach resort, most people will know what to expect. But if they’re heading for a city break or a rural retreat, it could be a different matter. Different audiences will care about the same things, but their path into it might be slightly different. Your marketing needs to reflect that.