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Is your marketing for city or country?

Marketing for city or countryI know what you’re thinking.  I’ve finally lost it.  Marketing for city or country, what on earth am I talking about?

There is a world of difference in how you market different types of holiday to different people.  If you’re sending your customers to a sunny beach resort, most people will know what to expect.  But if they’re heading for a city break or a rural retreat, it could be a different matter.  Different audiences will care about the same things, but their path into it might be slightly different.  Your marketing needs to reflect that.

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