You put so much effort into marketing your business. You work out who is most likely to buy from you, what they like and where they spend their time. Then you carefully craft your marketing message and put it where they’re most likely to see it.
(If you’re not doing any of the above, call me. We need to have a serious talk about how much time and money you’re probably wasting.)
It’s easy to think of marketing as a separate task but it doesn’t have to be that way. Everything you do day to day can play a part in spreading the word.