Everyone I talk to about marketing these days tells me how important it is to have an e-mail list. They’re right, of course. Unless you get marked as spam, e-mail marketing is the most reliable way of keeping in contact with prospective customers. The Facebook algorithm that decides how many people get to see your posts seems to get more confusing by the day. I’ve lost count of the number of posts I’ve seen from businesses wondering if there’s anyone still there.
I started sending newsletters out a few months ago but my list building efforts have been a bit haphazard so far. I’ve decided it’s time to get organised.