Why does your business need to blog? Blogging is one of my primary marketing tools. It’s cheap, effective and shares your expertise with your customers without beating them over the head. More importantly, it shows that there is a person behind the branding.
As my regular readers hopefully already know, people ultimately buy from people. The term ‘faceless corporation’ isn’t usually applied by anyone who has had a good customer service experience. Simply put, sharing content which shows the human face of your business increases engagement and the likelihood of a continuing relationship.