Did you start off in business thinking about how wonderful it would be to be your own boss? Yes, me too. The idea of getting to do what I loved for a living was pretty intoxicating. We all know that running a business means working hard, but do any of us think about the business support we might need?
Keeping everything going on your own can become a bit of a struggle over time. You won’t get a medal for running yourself ragged. Here’s how you can get great business support and save your sanity.
The New Year is ages away. You’ve still got six weeks to Christmas and you’re focused on that. You don’t need to work out what’s happening with your New Year marketing yet, do you?
Whether you’re running a small bed and breakfast or a multi-million pound resort, people have to want to be where you are if you’re going to succeed. That can create a whole host of different challenges. You might be competing with hundreds of other hotels in the middle of a popular city, or trying to attract visitors to a place they’ve never heard of. Marketing your destination effectively shouldn’t just be down to the local tourist board. Everyone has a role to play.
If you work for a huge corporation in a massive marketing department, the chances are you won’t learn anything new from me. Of course, if you have a marketing plan and you need a copywriter, please