I know how it is; everyone (including me) tells you that you need to blog. It’s great for customer engagement and improving your search engine ranking. But it only works if you do it regularly. Twice a month, once a week or even more. I’ve seen it referred to as ‘the content monster’ and that’s pretty accurate. Even I feel like that sometimes.
So what can you do? How do you find blog topics that your customers will find interesting week after week without constantly repeating yourself?