You’ve got a list of blog topics (and if you haven’t read this to get you started). That means that you can just sit down and start writing, right? Wrong. There are times when I can get away with winging it but I’ve had a lot of practice. If you want to avoid a rambling blog post that swiftly loses readers, you need to plan.
Planning your blog posts helps you to stay on topic. It also gives you a structure so you don’t run out of steam halfway. Best of all, a plan gives you confidence that you’ve got everything covered.